I worked closely with Marketing and Sales team at Milestone to revamp their B2B website. What I found most challenging is Milestone offers software products as well as digital marketing services, so we had to find a way to make this clear for potential customers/business owners. Another goal was to span Milestone's software and services to more industry verticals, where before was primarily Hospitality. That being said, we had to strategically categorize content, and display in a way that made the most sense and could funnel the respective customers down the funnel to gain a solid lead.
Visit Website —> Looks like they have revamped their site, this project was about 4 years ago.