This is a "hip" hotel right in the heart of Chicago. The client wanted to focus on their main target audience which is young travelers, and millennials. Their intent was to have their website be "guest-inspired", so we incorporated social feeds, heavy use of imagery, and less content.
With little focus on hard converting elements on the homepage, we created a "grunge magazine" style page to inspire young travelers to book.
Involvement included:
· Discovery Kick Off Call
· Design/Architecture Consultation
· Wireframes
· Functionality Comps
· Polished Designs for all Devices
· Quality Assurance